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The Art of Celebrating 50: Designing a Dream Birthday in Marrakech
I’ve spent most of my life creating experiences in hospitality, in spaces, and around the table. So when it came to celebrating the milestone of making it to half a century, I treated it the same way I treat everything else. With intention, care, and an understanding of how environment, rhythm, and human needs shape how we experience life. This wasn’t about throwing a party for the sake of it. It was about creating a moment people could truly arrive into and feel alive in.

Amy
Feb 910 min read


11/11 The day a childhood dream came true.
Lifestyle shop opening in Marrakech! ✨ Today, as I was putting the finishing touches on my shop in Marrakech (omg — my shop in Marrakech!), I looked over and realised it was 11/11.

Amy
Nov 11, 20253 min read


This was made by humans.
Our second location Starseed House in Marrakech has just launched and already people can't believe it is real. I hear it all the time about my work- “I thought it was AI!”
First and foremost ---- what a huge compliment. Thank you. It means people are seeing something so vivid, so surreal, that they think it’s too good to be true. You know what the most ironic thing is?

Amy
Sep 30, 20252 min read
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